Are Fat Face Sizes Generous

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Are Fat Face Sizes Generous

FatFace is not alone then in their variance of clothes sizes, they are almost infamously known for being rather generous. People often comment about having to drop down a dress size, often with a huge grin across their face, as we hand them the next size down over the top of the changing room doors.

What Is The Size Range For Fat Face?

I have Fat Face stuff that ranges from 8 (yes 8!) to 18, it all fits Try it on if at all possible. A lot of the t-shirt kind of tops are huge, dresses I find big as well and so size down. A camisole thing I bought and also sized down on seems true to size though, so it is a bit small.

Why Does Fatface Keep Increasing Their Sizes?

They can use vanity sizing to appeal to their target audience (affluent, active), and hopefully encourage a customer to feel good about themselves. So FatFace are onto a winner with their increase in clothes sizes.

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What Is The Target Market For Fatface Clothing?

Although Fatface’s clothing range cater for men, women and children, the range tends to focus more towards women, therefore they want to get these shoppers to repeat purchase. They can use vanity sizing to appeal to their target audience (affluent, active), and hopefully encourage a customer to feel good about themselves.

Is Fatface A Luxury Brand?

Although FatFace clothing is hardly designer wear, it is still seen as a luxury brand due to its average costs against the UK high street. Other luxury high street brands that follow suit include The Gap and Banana Republic (D’Angelo 2002), FatFace therefore fit this claim in wanting to please its affluent cliental.

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